HomeComputersIntel's Bold Move: Rebranding the Intel 14th Gen CPUs as Core Ultra

Intel’s Bold Move: Rebranding the Intel 14th Gen CPUs as Core Ultra

In a significant move, Intel has announced its plans to rebrand its processor range with the Intel 14th Gen CPUs. The upcoming Meteor Lake lineup marks a turning point in Intel’s architecture, design, and manufacturing. This change brings forth a host of benefits when compared to previous generations. Like AMD’s rebranding of their Ryzen mobile range last year, Intel is following suit. Intel’s Ultra and Core branding will be explored in this article.

Simplifying Intel’s Naming Scheme

As part of the rebranding strategy, Intel aims to simplify the naming scheme for desktop and laptop CPUs, making it the most drastic change in 15 years. The most significant alteration is the removal of the “i” from the processor naming scheme. The products will be classified under Core 3, Core 5, Core 7, and Core 9.

This change will also be reflected in the processor’s badge, such as the Intel stickers on laptops or desktop CPU packaging. The advertisement will describe the processor’s generation and model number. To illustrate the transition, let’s compare the current branding with the new branding for a mainstream Core i7 processor:

Previous Branding: Core i7 Processor #### H/HX/U/P

New Branding: Intel Core 7 Processor ##xx*

It’s important to note that the final processor numbering has yet to be determined.

Intel core family structure
Intel's bold move: rebranding the intel 14th gen cpus as core ultra 2

Two-Tiered Product Classification

In addition to the abovementioned changes, Intel will implement a two-tiered product classification strategy. This approach allows Intel to differentiate between its leadership offerings and mainstream offerings. The leadership class will be called Core Ultra, while the mainstream lineup will be Core. Alongside this rebranding effort, Intel is also updating the visual representation of its branding, including the Evo and vPro Enterprise badges.

The new badge for Intel 14th Generation CPUs features a deeper blue color, symbolizing the advancements over the original variants. This comprehensive rebranding initiative aims to distance Intel from the practice of using generation numbers in front of the “Intel Core” name. 

Furthermore, removing the “i” makes it easier for customers to understand the transition to a new architecture. Intel has also mentioned that both Intel Core and Intel Core Ultra processors can use Intel Arc graphics.

With the Intel Meteor Lake 14th Gen processors set to release later this year, this new naming scheme will apply to all Intel products in the future. Now that you know these changes, we’d love to hear your thoughts on the new ‘Core’ and ‘Ultra’ Intel CPU naming scheme. Are you considering purchasing the upcoming Meteor Lake CPUs?


Intel’s decision to rebrand its processor range with the Intel 14th Gen CPUs marks a significant milestone in its history. By simplifying the naming scheme and introducing Core Ultra and Core branding, Intel aims to enhance customer understanding and differentiate between leadership and mainstream offerings. With the upcoming release of the Meteor Lake Intel 14th Gen processors, Intel is positioning itself for a new era of innovative and powerful CPUs.

Subscribe To Our Newsletter!

To be updated with all the latest news, offers and special announcements.



Please enter your comment!
Please enter your name here