Soon after Flipkart announced its Big Billion Day Sale from October 13 – 17, Amazon has followed suit with its Great Indian Festive sale to take place on the same dates. And it’s customers who stand to benefit the most.
As we mentioned earlier, Flipkart will opt for an app-only strategy for this year’s shopping sale. However, Amazon is geared up to attract users via app, mobile site as well as desktop! However, take take on Flipkart’s ‘pehle app’ promotion, Amazon has decided to announce app-only deals on Oct 16 and 17. Besides, Amazon also offers HDFC cashback – 15 percent on app transactions and 10 percent on browser transaction.
It’s an immense opportunity for ecommerce players to take on their rivals in the fight for a slice of a larger market share, considering the festive season is just around the corner and e-commerce industry has been capturing everyone’s attention. While Flipkart is expected to ramp up its preparations to ensure everything goes smooth, Amazon has released some tips to help customers shop effortlessly.
This gives Flipkart yet another reason why the company has to be extra careful about delivering a smooth sales experience. After the whole drama that unfolded last year, the company surely doesn’t want to mess up consumer expectation and experience for the second time. Flipkart’s Big Billion Day sale last year was more of a big disaster day sale for most of its customers. However, Flipkart laughed its way to the bank with Rs 600 crore worth of sales, despite customer ire compelling the company to issue an apology email.