Apple’s Q2 2016 smartphones sales decline while competitors continue to grow

Apple-624x351
- Advertisement -

While we normally expect Apple’s smartphone sales to drop before the launch of its next smartphone around the third quarter of every year, things look a bit different this year, not to mention worrisome. Gartner in its quarterly report on global smartphone sales, points out that Apple has been faltering one too many times.

The report pointed out how Apple faced three consecutive quarters of slowing demand as sales declined by 7.7 percent. More importantly, glancing at the Worldwide Smartphones Sales chart reveal that Apple is the only vendor out of the five who’s smartphone market share has declined in comparison to the same period last year.


Gartner-Smartphone-share-2Q-2015

Apple’s market share was down by more than 2 percent from 14.6 percent share in Q2 2015 down to 12.9 percent in Q2 2016. In comparison, Oppo was the biggest gainer who went up from a mere 2.4 percent to  5.4 percent.

“Features such as an anti-shake camera optimized for selfies, and rapid charge technology, helped Oppo carve a niche market for itself and boost sales in a highly competitive and commoditized smartphone market,” said Anshul Gupta, research director at Gartner.


Apple was joined by Xiaomi as its share declined from 4.7 percent Q2 2015 to 4.5 percent Q2 2016.
But it has been a tough year for smartphones as Gupta points out, “Demand for premium smartphones slowed in the second quarter of 2016 as consumers wait for new hardware launches in the second half of the year,”

Gartner-OS-share-2Q-2015

Coming to the operating systems share, it is clear that everyone else has been squeezed out as Android and iOS combined hold a 99.1 percent market share. Android climbed even higher from 82.2 percent in Q2 2015 to 86.2 percent in Q2 2016. Apple’s iOS on the other hand saw drop from 14.6 percent in Q2 2015 to 12.9 percent in Q2 2016.

With the Apple iPhone 7 launch happening in September, one can expect the numbers to go up in Q4 and deliver another record breaking quarter in the first quarter of 2017. But for now Apple indeed has a lot of explaining to do.

- Advertisement -

Related Articles

What is SLED, how realme gave TV industries a new look with the help of this technology?

Realme has also made a strong place in the TV segment after smartphones. The company has used SLED technology in its TV segment which...

PUBG Mobile will not return to India, PUBG Mobile Ban in India Permanent for now

PUBG News: Several Chinese apps were banned by the Indian government, including the popular Battle Royal game PUBG Mobile. The game had a large...

Samsung Galaxy A42 5G may be launch with the latest Snapdragon 750G processor, the report reveals

Samsung's upcoming smartphone Samsung Galaxy A42 5G has been in the discussion for a long time. Recently...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Stay Connected

43,158FansLike
535FollowersFollow
45,700SubscribersSubscribe

Latest Articles

What is SLED, how realme gave TV industries a new look with the help of this technology?

Realme has also made a strong place in the TV segment after smartphones. The company has used SLED technology in its TV segment which...

PUBG Mobile will not return to India, PUBG Mobile Ban in India Permanent for now

PUBG News: Several Chinese apps were banned by the Indian government, including the popular Battle Royal game PUBG Mobile. The game had a large...

Samsung Galaxy A42 5G may be launch with the latest Snapdragon 750G processor, the report reveals

Samsung's upcoming smartphone Samsung Galaxy A42 5G has been in the discussion for a long time. Recently...

How To Protect Your Smartphone From Hackers, then follow these Tips

protect your smartphone from hackers: Smartphone usage has increased sharply in the Corona era, so hacking cases...

Vivo launched its first Smartwatch Vivo Watch equipped with a heart rate and blood oxygen sensor

Vivo has launched its first smartwatch Vivo Watch. This latest smartwatch has been made available in 42mm...