HomeNewsAppleMicrosoft's Verdict: Apple's App Store Policies Taking the Wrong Turn

Microsoft’s Verdict: Apple’s App Store Policies Taking the Wrong Turn

In a surprising turn of events, Apple recently unveiled plans to introduce sideloading on iPhones as part of its compliance with the EU’s Digital Markets Act (DMA) under iOS 17.4. While this move has garnered criticism from various quarters, Microsoft has emerged as a prominent voice expressing concern over Apple’s revamped App Store policies. Let’s delve into the details of this clash between two tech giants.

The Evolution of Apple’s App Store Policies

Apple’s App Store, a digital marketplace for iOS users, has long been scrutinized. The recent announcement of sideloading, in alignment with the EU regulations, has stirred the tech industry. Critics argue that these changes could impact the ecosystem significantly, and Microsoft is not holding back in expressing its reservations.

Microsoft’s Alternative App Store

In response to Apple’s policy shift, Microsoft revealed its discreet efforts to develop an alternative app store for iPhones. With a focus on mobile gaming, Microsoft’s Xbox store aims to challenge the dominance of Apple and Google in this space. The store is set to feature content from major players like Activision Blizzard and King, signaling a strategic move into the mobile gaming market. The anticipated launch is slated for later this year.

Sarah Bond’s Concerns

Sarah Bond, the president of Microsoft’s Xbox platform, voiced the company’s stance on Apple’s policy changes. She emphasized the importance of constructive conversations driving progress and open platforms. However, Bond categorically stated that Apple’s new policy is, in Microsoft’s view, “a step in the wrong direction.” It suggests a misalignment between the two tech giants regarding the future of app stores and their openness.

The Unspoken Details

While Microsoft expressed concerns, it refrained from divulging specific details regarding its reservations with Apple’s revised guidelines. Analysts speculate that Microsoft may be reluctant to comply with Apple’s Core Technology Fee, a charge of €0.50 for every annual app install that kicks in after 1 million downloads. Moreover, the additional 17% fee for including third-party payment methods adds another layer of contention.

The Core Technology Fee Conundrum

Apple’s decision to introduce a Core Technology Fee has raised eyebrows in the developer community. Microsoft, a major player in the tech industry, is likely hesitant to adhere to this fee structure. This potential financial burden could impact Microsoft’s plans for its game-centric app store, leading to a more cautious approach.

In Search of an Inclusive Future

Sarah Bond’s statement implies that Microsoft is hopeful Apple will reconsider its stance and listen to feedback. The call for a more inclusive future, marked by open platforms and healthy competition, underscores the importance of industry collaboration and shared progress.


The tech world watches closely as Apple and Microsoft stand at odds over App Store policies. The clash of these industry giants reflects the broader debates surrounding app store regulations, fees, and the future of mobile ecosystems. Only time will tell how this narrative unfolds and whether the companies find common ground or continue to navigate divergent paths.

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