Sony Bravia XR X90K TV Series Officially Launched in India

The Sony Bravia XR X90K TV Series, which features a 120Hz 4K display, has been released in India.

In India, Sony has unveiled its new Bravia XR X90K TV series, which includes features such as a 4K display, high refresh rate support, and more. The new XR X90K TV models are available in three sizes: 55-inch, 65-inch, and 75-inch, and include 4K upscaling, auto low-latency gaming, and more.

Specs & Features of Sony Bravia XR X90K TV Series

The latest Sony Bravia XR X90K TVs are premium models with a full-array 4K LED screen and a variable refresh rate of 120Hz. A Cognitive Processor XR is also included in the TV models, allowing them to upscale HD or UHD video to 4K. There’s also support for XR Triluminous technology, which helps increase contrast and brightness for a more immersive viewing experience.

(Also see: Sony Bravia X75K 4K LED TV Series Officially Launched in India)

Aside from these features, the Bravia XR X90 TVs offer Dolby Vision and HDR10. They also accept HLG formats and have a light sensor to alter display brightness based on ambient illumination. There is a special Netflix Adaptive Calibrated Mode that combines with the ambient light sensor to provide the best viewing experience possible while watching Netflix content.

In terms of audio, Sony has included two full-range bass speakers with Dolby Atmos capabilities. Furthermore, when you select Sony speakers, such as the SRS-NS7, which are connected to the Bravia XR X90 TVs, you may enjoy a 360-degree surround sound experience. They also have XR Sound Position, acoustic multi-audio, and other audio features. There’s also support for Voice Zoom 2 for improved speech clarity and Bravia CAM for adjusting sound and visual settings according to where you are in the room.

Aside from this, the Sony Bravia XR X90K TVs run Google TV, which provides access to a variety of applications and services via the Google Play Store. The TVs also have HDMI 2.1 connectors as well as Wi-Fi, Bluetooth, and Google Assistant connectivity. Users may also link their cellphones to the TVs using Chromecast or Apple AirPlay to cast their mobile screens.

Price and Affordability

The pricing of the new Sony Bravia XR X90K TVs in India starts at Rs 1,23,490 for the base 55-inch model. The 65-inch model costs Rs 1,70,990, while the price of the 75-inch model is presently unknown.

The new Bravia TVs will be offered at Sony Centers as well as major online and offline retailers in India.