Pinterest is testing new animated pins; narrows ad targeting

pinterest_271055346825_640x360-624x351
- Advertisement -

With an aim to increase its revenue, Pinterest had started ‘Promoted Pins’ for advertisers on 1st January. Now, Pinterest is in the process of testing animated ad pins – pins that move when users scroll. Though there is no information on when the service will roll out, Pinterest confirms that testing for the service will begin in the next few months.

In conversation with AdAge, Head of Partner Marketing at Pinterest, Eric Hadley said that, “Pinterest will be offering advertisers a more precise way to reach the intended audience beyond its 30 different categories for pins including food & drink, hair & beauty and sports.” He also said that, “Advertisers will now also be able to target users by audience, such as “outdoor enthusiast.”

The report added that, the new services come as Pinterest works to offer a more sophisticated and targeted ad offering to marketers in order to position itself as an essential social-media platform for marketers. This service was discussed at the “Pinstitute,” a two-day event attended by agencies and clients like Nike, American Express, Deep Focus, BBDO, 360i, Bank of America, Target and Kraft.

Earlier, Pinterest was in talks to raise $500 million in a round of funding that would more than double its valuation to $11 billion. The company last raised money in October 2013 at a $3.8 billion valuation in a round led by Fidelity Investments.

- Advertisement -

Related Articles

PUBG Mobile will not return to India, PUBG Mobile Ban in India Permanent for now

PUBG News: Several Chinese apps were banned by the Indian government, including the popular Battle Royal game PUBG Mobile. The game had a large...

Samsung Galaxy A42 5G may be launch with the latest Snapdragon 750G processor, the report reveals

Samsung's upcoming smartphone Samsung Galaxy A42 5G has been in the discussion for a long time. Recently...

How To Protect Your Smartphone From Hackers, then follow these Tips

protect your smartphone from hackers: Smartphone usage has increased sharply in the Corona era, so hacking cases...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Stay Connected

43,154FansLike
535FollowersFollow
45,700SubscribersSubscribe

Latest Articles

PUBG Mobile will not return to India, PUBG Mobile Ban in India Permanent for now

PUBG News: Several Chinese apps were banned by the Indian government, including the popular Battle Royal game PUBG Mobile. The game had a large...

Samsung Galaxy A42 5G may be launch with the latest Snapdragon 750G processor, the report reveals

Samsung's upcoming smartphone Samsung Galaxy A42 5G has been in the discussion for a long time. Recently...

How To Protect Your Smartphone From Hackers, then follow these Tips

protect your smartphone from hackers: Smartphone usage has increased sharply in the Corona era, so hacking cases...

Vivo launched its first Smartwatch Vivo Watch equipped with a heart rate and blood oxygen sensor

Vivo has launched its first smartwatch Vivo Watch. This latest smartwatch has been made available in 42mm...

Sony PlayStation 5, PS5 Digital Edition Price and Release Date declared

Ps5: The Sony PlayStation 5 will cost $ 499.99 (about Rs 36,800) in the US, £ 449.99...