Apple EA: Electronic Arts, often known as EA, is in negotiations with many firms, including Apple, about a possible merger or purchase. See the information below to learn more!
EA is rumored to be looking for a buyout
EA, the renowned video game publisher responsible for some of the industry’s most iconic video game brands, including The Sims, FIFA, Apex Legends, and others, is now searching for an acquisition by an industry behemoth, likely to extend its commercial potential. Apart from Apple, it is believed that EA has approached other corporations such as Disney and Amazon.
According to a recent Puck report, the acquisition comes after EA’s rivals Blizzard and Bungie were acquired by Microsoft and Sony, respectively, earlier this year. Furthermore, it is stated that EA would prefer a merger over an all-out takeover so that Andrew Wilson, the company’s current CEO, could continue to lead both businesses.
While Apple and Amazon are the most appealing alternatives, EA previously had an almost firm agreement with Comcast. A prospective spin-off for NBCUniversal was proposed, but the transaction fell through. As a result, the organization is currently seeking alternative solutions.
It would not be shocking if Apple acquired EA, considering the two firms have a long history. For those who are unfamiliar, EA was founded by Trip Hawkins, a former Director of Marketing and Strategy at Apple. Hawkins quit Apple in 1982 to establish his own company. Furthermore, the acquisition may help Apple strengthen its gaming service Apple Arcade by adding more exclusive, ad-free titles from EA, such as its planned LOTR-based mobile game, and making it more competitive with its PlayStation and Xbox rivals.
According to reports, EA wanted Disney to buy it because it recognized the potential for a “meaningful connection.” However, because the latter is now focused on growing the subscriber base for its Disney+ platform, EA’s proposal was not considered.
Apple, Electronic Arts, and even Amazon have been silent on the subject. According to EA spokesperson John Reseburg, the business would not comment on “rumours and conjecture linked to M&A.”
Nonetheless, EA looks to be in a hurry to acquire or combine with another company. As a result, we will receive additional information in the following days.