Nvidia’s next-generation GeForce graphics cards may take longer to arrive than PC gamers expected. The company’s upcoming lineup, reportedly based on its Rubin GPU architecture, has been pushed back to 2028.
The alleged delay could affect cards such as the RTX 6080 and RTX 6090. Nvidia is still expected to launch RTX Spark laptops in Fall 2026. Still, its high-end desktop GPU roadmap appears to be taking a different route.
According to Nvidia leaker kopite7kimi on X, Nvidia has “postponed again” its next-generation graphics cards, reportedly codenamed GR20x. The claim places the GeForce RTX 6000 series in 2028.
That would represent another shift in Nvidia’s rumored timetable.
Back in February, kopite7kimi also reported that Company had canceled the RTX 5080 Super refresh as demand from the AI industry continued to pressure memory supplies. At that point, the leaker indicated that the RTX 6090 could arrive in the second half of 2027.
That timeline led to speculation that Company might unveil its next flagship graphics cards at CES 2027. The company introduced the GeForce RTX 5090 at CES 2025, so another major GPU reveal two years later would have followed a familiar pattern.
The latest report now suggests otherwise.
RTX 5090 Prices Are Already Surging
GPU pricing adds another layer. The GeForce RTX 5090 is reportedly reaching prices close to $9,000, an extraordinary figure for a consumer graphics card.
That price is especially jarring compared with the reported $5,100 price last month. You can read more about that pricing jump here.
If memory costs remain elevated, launching the RTX 6000 series in 2027 could have produced even steeper retail prices. A flagship RTX 6090 crossing the $10,000 threshold would become a plausible concern under extreme market conditions.
For PC builders, that could turn a normal GPU upgrade into an exceptionally costly purchase.
RAM Shortage Could Be Behind the Delay
The memory shortage is likely a major piece of this puzzle.
Samsung and Micron warned earlier this year that the RAM supply crunch could continue until 2027 at the earliest. A prolonged shortage could make it harder and more expensive for Company to manufacture a new generation of consumer GPUs at scale.
The issue is especially significant because AI hardware is consuming enormous amounts of memory. Company is deeply involved in that market, where demand for advanced computing hardware remains substantial.
This creates a difficult situation for the GeForce division. Launching a new generation during a severe memory squeeze could mean higher production costs, restricted supply, or both.
Nvidia Has Less Pressure to Rush RTX 6000
Nvidia is already earning substantial revenue from AI hardware, which may reduce the pressure to introduce its next major gaming GPU generation on an aggressive schedule.
That does not confirm the rumored 2028 launch. Company has not yet officially announced the RTX 6000 series release date.
For now, 2028 remains an unconfirmed report from the Nvidia leak community. Still, a later launch could give the company more time to navigate memory supply problems before bringing RTX 6080, RTX 6090, and other RTX 6000 cards to market.
For PC gamers waiting for Nvidia’s next flagship GPUs, the biggest question may no longer be when the RTX 6000 series arrives, but what it will cost when it finally gets here.
