Google interested in buying mobile-payments company Softcard: Report

Google is in talks to buy mobile-payments company Softcard, technology news website TechCrunch reported on Friday, citing people familiar with the matter.

The deal could help pair Google with the largest U.S. wireless carriers to battle Apple Inc and its new Apple Pay service, TechCrunch wrote.

The deal may be valued below $100 million, the report said citing sources.
Softcard is jointly owned by AT&T Inc, Verizon Communication Inc’s Verizon Wireless Inc and T-Mobile US Inc.

Google was not immediately available for comment outside regular U.S. business hours.
“We do not comment on merger speculation,” said a Softcard representative.

It’s a good time to be a startup with a great idea, or actual great products. Companies are paying more attention and cash than ever to acquire new talent and technology to gain an upper hand in the cut-throat innovation-driven industry. Any one thing could be the next big cash cow and no one wants to miss out. Google along with Facebook, Yahoo and others was on a shopping spree last year.

With inputs from Reuters

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