Will Apple launch a ‘gold’ iPad Air 2 in order to pump up sales?

AppleiPadAir-Tech2-624x351
Apple iPad Air boxes are seen in this photo. Image: Reuters
- Advertisement -

Gold is the flavour of the season and not just for Indian weddings. After launching and keeping the gold iPhone alive, it seems that Apple could be launching a gold-coloured iPad Air 2 as well in order to boost sales.

A report on Bloomberg says, “New versions of the company’s 9.7-inch iPads, anticipated to be unveiled this month, will include gold as a choice of color for the rear metal cover, adding to the silver and gray available for the lighter iPad Air.” The report quotes company sources.

The report notes that Apple’s iPad sales have been declining and that this would not be the first time that Apple would try a coloured-devices strategy to boost sales. It did so with the Macs in 1999. Where iPad sales go, we had noted in this earlier post that the numbers are in serious decline.

Apple sold close to 13.2 million iPads in Q2 of 2014, which is again less than the 16.3 million sold in Q2 of 2014, and less than the 14.6 million iPads sold in Q3 of 2013. According to Apple’s own data, the iPad saw a negative growth of 9 percent on units and negative growth of 8 percent on revenue, year-on-year.

Apple CEO Tim Cook had tried to defend the numbers saying, “iPad sales met our expectations, but we realise they didn’t meet many of yours.” Cook also cited IDC figures showing that iPad penetration among businesses stood at about 20 percent, versus 60 percent for notebook computers.
He also indicated that iPad sales were actually up substantially in the Middle East, China and India and that India saw a 45 percent increase in iPad sales. But where US was concerned, even Cook conceded that the “market is weaker.”

Where the gold iPhone is concerned, it was one of the most in-demand products when it launched with the iPhone 5s last year. In India, the gold iPhone 5s was sold out during the first week of launch itself.   With regard to the iPad Air 2, the next version should be launched in October like it was with the iPad Air.

- Advertisement -

Related Articles

Oppo A33 2020 launched in India with 5000mAh Battery and Triple Rear Camera Setup

Oppo A33 2020 smartphone has been launched in India. This smartphone has been specially introduced for budget range customers. Talking about the specification, a...

Vivo Y70, Y20s and Y11s Smartphones Launched in Europe, including Vivo X51 5G, know Price and Specification

Vivo has launched Y70, Y20s, and Y11s handsets in Europe with Vivo X51 5G. The Vivo X51 5G smartphone has a Gimbal camera with...

WhatsApp Tips: You can hide your personal chat in WhatsApp, follow these simple tips

Everyone chats with someone on WhatsApp. People have fear in their minds that no one can read their private chat. So in this way,...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Stay Connected

43,313FansLike
537FollowersFollow
45,700SubscribersSubscribe

Latest Articles

Oppo A33 2020 launched in India with 5000mAh Battery and Triple Rear Camera Setup

Oppo A33 2020 smartphone has been launched in India. This smartphone has been specially introduced for budget range customers. Talking about the specification, a...

Vivo Y70, Y20s and Y11s Smartphones Launched in Europe, including Vivo X51 5G, know Price and Specification

Vivo has launched Y70, Y20s, and Y11s handsets in Europe with Vivo X51 5G. The Vivo X51 5G smartphone has a Gimbal camera with...

WhatsApp Tips: You can hide your personal chat in WhatsApp, follow these simple tips

Everyone chats with someone on WhatsApp. People have fear in their minds that no one can read their private chat. So in this way,...

Infinix Note 8 and Note 8i Smartphones Launched with Quad Cameras

Infinix Note 8 and Note 8i have been revealed. Both the devices have a great processor with four cameras. Apart from this, punch-hole display...

Free Download iPhone 12 Series Stock Wallpapers [4K]

The iPhone 12 and its siblings also bring forth some new wallpapers. The link to download 10+ iPhone 12 Pro stock wallpapers can be...