Apple is no stranger to innovation, but now, the tech giant may be preparing for its boldest move. With artificial intelligence rapidly reshaping the digital landscape, Apple could be gearing up to leave the iPhone behind. A recent revelation from top Apple executive Eddy Cue has sparked intense speculation about the company’s future, and it’s raising one big question: Is Apple about to say goodbye to the device that made it a global powerhouse?
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Apple at a Crossroads: Innovation or Obsolescence?
Apple has faced one of its most pivotal moments since the original iPhone was launched in 2007. Its recent unveiling of Apple Intelligence failed to create the expected buzz. Meanwhile, a $20 billion partnership with Google—vital for search engine integration—is now in jeopardy.
Eddy Cue Drops a Bombshell
Apple’s Senior VP Eddy Cue made a stunning prediction during a high-profile antitrust trial involving Google and the U.S. Department of Justice. He suggested that the iPhone might no longer be necessary in ten years.
“You may not need an iPhone 10 years from now… AI is a new technology shift, creating new opportunities,” Cue stated boldly.
His words weren’t random—they hinted at Apple’s potential pivot to an AI-driven future where traditional smartphones may no longer dominate.
Why Apple’s iPhone Might Fade by 2035
The iPhone has been Apple’s golden goose for over 15 years. But the tech landscape is shifting. From wearable devices to ambient computing, the world is slowly moving away from handheld screens. Cue’s statement signals Apple’s readiness to embrace that shift.
Apple isn’t just exploring new devices—it’s envisioning an entirely different digital experience.
(Also See: Leaked iOS 19 Design Hints at Apple’s Most Stylish Interface Yet!)
AI Becomes the Centerpiece of Apple’s Strategy
Apple has lagged behind competitors in the artificial intelligence race. While Google and Microsoft leap forward, Apple has struggled with lackluster AI performance. Siri, once revolutionary, now feels dated and limited in intelligence.
But change is coming.
Bloomberg reports that Apple plans to integrate AI-powered search tools directly into Safari. This move follows a sharp decline in traditional web search usage, indicating users already crave more intuitive ways to find information.
The End of Traditional Web Search?
Cue hinted that keyword-based searches might soon become obsolete. Instead, AI systems will understand the context and deliver results based on user behavior, intent, and patterns.
This shift could dethrone Google as the king of search, and Apple wants to be ready.
What Comes After the iPhone?
If not the iPhone, what will replace it?
Apple’s focus may shift toward ambient, AI-driven ecosystems. Think smart glasses, wearables, or voice-first assistants seamlessly operating in the background. Instead of tapping screens, users could interact with their environment through natural speech and gestures.
That future is closer than it seems.
Apple’s Mixed Track Record with Innovation
Let’s not forget Apple’s ventures into AR/VR headsets, self-driving cars, and other moonshots haven’t exactly soared. While some ideas flopped, the ambition remains. The company is still chasing its next big thing.
Cue’s remarks aren’t just speculation but a window into Apple’s long-term vision.
A Shaky AI Rollout Signals Growing Pains
Despite big promises, Apple’s AI rollout has been rocky. Siri hasn’t seen meaningful upgrades in years. Announced features often arrive late or are underdelivered. That inconsistency has left consumers and investors skeptical.
But if Apple can correct this, its AI potential will be massive.
Google Partnership in Peril
Apple’s deal with Google fuels billions in annual revenue. But growing regulatory scrutiny threatens to unravel it. If the partnership ends, Apple must lean harder into its AI and search solutions, likely accelerating its independence from Google.
That could be a game-changer.
A Future Defined by Digital Presence, Not Devices
What Cue suggests is profound: the next tech evolution won’t center on a gadget—it’ll revolve around presence. An always-available, intelligent assistant that exists across all spaces—at home, at work, on the go—without needing a physical phone.
It’s not science fiction. It’s Apple’s potential reality.
Conclusion: The Countdown to a Post-iPhone Era Has Begun
While many still see the iPhone as irreplaceable, the seeds of its successor are being planted now. Apple is positioning itself for a massive shift that could redefine how we engage with technology.
Whether the iPhone disappears by 2035 or evolves into something unrecognizable, one thing is clear: the future belongs to AI. And Apple is finally starting to chase it, full speed ahead.
