Apple expands data encryption tools: Tim Cook pens open letter to calm privacy fears

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Apple CEO Tim Cook is seen in this file photo. Reuters
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Apple is known for its closed ecosystem and user data privacy, and now the company has created a section that details user privacy by country, security tools and also requests from various governments.
Interestingly, the new page comes just weeks after Apple was accused of security breach when a celeb’s account was hacked for nude pictures. However, Apple refuted these claims and denied a security breach of its iCloud system. Now, with its new page, the company trying to explain that user data security has always been its top priority, among other things. The new Privacy page has listed features to help you make your devices and data secure, along with tips for avoiding phishing scams and keeping your account safe.

In addition, Apple claims that devices with the latest iOS running can no longer be accessed by the company itself, so handing over information to law enforcement is also out of the question. There’s also an open letter from Tim Cook talking about Apple’s commitment to privacy. “We’re publishing this website to explain how we handle your personal information, what we do and don’t collect, and why. We’re going to make sure you get updates here about privacy at Apple at least once a year and whenever there are significant changes to our policies,’ he writes in the letter.

The page also explains how Apple has been handling data requests from governments. It says, “Government information requests are a consequence of doing business in the digital age. We believe in being as transparent as the law allows about what information is requested from us. In addition, Apple has never worked with any government agency from any country to create a “back door” in any of our products or services. We have also never allowed any government access to our servers. And we never will.”


Read the full letter from Cook below:

At Apple, your trust means everything to us. That’s why we respect your privacy and protect it with strong encryption, plus strict policies that govern how all data is handled.

Security and privacy are fundamental to the design of all our hardware, software, and services, including iCloud and new services like Apple Pay. And we continue to make improvements. Two-step verification, which we encourage all our customers to use, in addition to protecting your Apple ID account information, now also protects all of the data you store and keep up to date with iCloud.
We believe in telling you up front exactly what’s going to happen to your personal information and asking for your permission before you share it with us. And if you change your mind later, we make it easy to stop sharing with us. Every Apple product is designed around those principles. When we do ask to use your data, it’s to provide you with a better user experience.

We’re publishing this website to explain how we handle your personal information, what we do and don’t collect, and why. We’re going to make sure you get updates here about privacy at Apple at least once a year and whenever there are significant changes to our policies.

A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product. But at Apple, we believe a great customer experience shouldn’t come at the expense of your privacy.

Our business model is very straightforward: We sell great products. We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t “monetize” the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you. Our software and services are designed to make our devices better. Plain and simple.

One very small part of our business does serve advertisers, and that’s iAd. We built an advertising network because some app developers depend on that business model, and we want to support them as well as a free iTunes Radio service. iAd sticks to the same privacy policy that applies to every other Apple product. It doesn’t get data from Health and HomeKit, Maps, Siri, iMessage, your call history, or any iCloud service like Contacts or Mail, and you can always just opt out altogether.
Finally, I want to be absolutely clear that we have never worked with any government agency from any country to create a backdoor in any of our products or services. We have also never allowed access to our servers. And we never will.

Our commitment to protecting your privacy comes from a deep respect for our customers. We know that your trust doesn’t come easy. That’s why we have and always will work as hard as we can to earn and keep it.

Tim

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