Google will now allow users to order food directly from its Search results. Whether you are craving a pizza or pasta, Google will now allow users to order food from some of their favorite restaurants with the help of a ‘Place an order’ option in Google Search results. After selecting this option, users can choose the delivery service and they will be taken to the website to complete the order.
According to a post on Google+, initially, users will be able to order via six providers in the US namely Seamless, Grubhub, Eat24, Delivery.com, BeyondMenu and MyPizza.com. The company looks forward to adding options in the future.
Food-delivery startups in 2014 attracted $600 million in venture capital funding, up from $25 million in 2012, but most people still prefer to place orders by calling restaurants directly, points out TechCrunch. Partnering with Google could help companies get more visibility.
By offering an ordering option, Google redirects those users to its main search site and is therefore able to see not only what kind of food and restaurants they are interested in, but also which delivery services they prefer, points out the report.