Micromax subsidiary Yu Televentures has started teasing its upcoming smartphone. The company took to social platforms such as Facebook and Twitter to confirm that the successor to the Yureka smartphone, codenamed ‘Project Caesar’, will run Android 5.0 Lollipop.
The company also mocked Xiaomi’s Mi devices that still run Android 4.4 KitKat out-of-the-box while Google’s Android 5.0 Lollipop has been around for some time. The Facebook post read, “KitKat in the age of Lollipop? Give Me a break!”
Notably, the letter ‘M’ in the word ‘Me’ in the image resembles Xiaomi’s Mi logo and clearly takes a dig at the company’s recently launched Xiaomi Redmi 2 and Xiaomi MiPad – both run MIUI 6 skin based on Android 4.4 KitKat. The tagline notes, “Project Caesar: Stay tuned, the fYUture is coming!”
The company shared another teaser on Facebook that said, “Lollipop comes pre-loaded with Project Caesar! Why would YU buy anything else?”
The details about the “Project Caesar” phone are limited at the moment. A recent report, citing Micromax Co-Founder Rahul Sharma, tipped that the handset will run on the ‘Android L’ or Lollipop version of Cyanogen OS, implying a slightly customised version of CM12S and will launch for the Indian market in April.
We can expect more details about the upcoming Yu’s “Project Caesar” phone to come as the launch nears.
Yu earlier this month also confirmed the Android 5.0 Lollipop update for its Yureka smartphone to roll out soon.
To recall, Yu Televentures partnered Cyanogen last year to offer a customised user experience to buyers of its Yureka smartphone and adopted an online sale strategy to counter other brands such as Motorola and Xiaomi among others.